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We’ve been fortunate enough to work with some of the best companies in the world. Take a look at what we’ve done for them.

• Microsoft Xbox NUads

  Program technology, user interface

  
  

  About the project

  Xbox LIVE is, in large part, shaping the future of home entertainment. The launch of Kinect technology during the winter of 2010 created more opportunities for realtime interaction between user and brand, yet technology to facilitate this had yet to be developed. Rational collaborated with the team at Xbox to build a natural, intuitive, and interactive way to connect users to respective brands. Natural User Interface ad technology – "NUads" – from Xbox LIVE was born.

  Rational designed and developed NUads technology, connecting users and advertisers like never before. Instead of consumers seeing an ad of interest and forgetting about it within minutes, NUads technology gives them the option to "like" it on facebook, "tweet" about it to their friends, schedule the event directly into their phones, email themselves more information, and/or receive coupons—all with the wave of a hand or mention of a few words.

  This exciting project has allowed Rational to pioneer new realms in Xbox technology while maintaining an intuitive and natural user experience. NUads are projected to be an immediate success; consumers will be seeing these new features as early as the spring of 2012.

  View NUads press in:
  Advertising Age
  Adweek
  Engadget
  Microsoft Advertising Blog
  The New York Times
  

  
  

• MOGO

  Website, strategy, consulting, email marketing

  

  About the project

  MOGO creates charms -- and the accessories that go with them -- for the tween market. The company chose Rational to create an online experience for site visitors that would be fun and as unique as the MOGO charms themselves.

  The site creates a landscape where young users can take quizzes and play games that will match their mood to a MOGO charm. In addition, tweens can design bracelets and share their creations with friends and family.

  The new site also makes it easy for young shoppers to find out which retailers carry their favorite charms.

  Visit the site.

  

• AT&T

  Website, collateral, email campaigns, digital campaigns

  

  About the project

  The redesign for the AT&T Developer site needed to closely connect to the graphic style and feel of AT&T’s Rethink Possible brand revitalization. The bold, graphic shapes, layering, and human-centered feel of the consumer facing site needed to translate to the more reserved, cooler color palette of the developer site. Additionally, the redesign needed to maintain credibility and a recognizable identity with the developer audience.

  Visit the site.

  

• Healthy Paws

  Strategy, design and website development

  

  About the project

  Healthy Paws Pet Insurance sells insurance protection for cats and dogs. Rational was selected as the agency to launch an online presence that included the design and development of healthypawspetinsurance.com. With streamlined lead generation processes built into the user experience and a robust sales force customer-care solution, Rational was able to design and deliver the entire online experience and the supporting marketing campaigns.

  Visit the site.

  
  

• Vittana

  Website design and development

  

  About the project

  Vittana is a charitable organization that uses micro-loans to fund the education of students in developing countries. Small loans of $25 add up and can transform the lives of these students. With a Vittana-funded education, students often earn 10 to 20 times more money annually than they would earn otherwise.

  Rational worked with Vittana on a website re-design that highlights students who have received such a transformative loan. The new design clearly identified how Vittana works and, in addition, featured precise calls-to-action that encouraged visitors to donate to the cause.

  Visit the site.

  

• Bing Maps

  Website design and marketing support

  

  About the project

  In 2009, Virtual Earth changed its name and brand to align with the new Bing decision engine and became the Bing Maps Platform. The audience for the Bing Maps Platform shifted as well. The Platform now serves a much broader audience that includes developers, small business owners, and non-profits as well as larger enterprise organizations.

  Rational re-designed the Bing Maps Platform website and produced marketing materials to map to the Bing brand and to provide critical platform information to a broader audience. The resulting product marked a clear path that defined the tasks for each new audience.

  Visit the site.

  

• Salt Interiors

  Branding strategy, website design and development

  

  About the project

  MNID is a custom interior-design service that works with clients involved in condo development, hotel and restaurant management and high-end homes. In order to expand their services to a new demographic segment interested in design – but not quite ready for an expensive engagement - MNID created Salt Interiors. This secondary brand offers a set of customized design solutions that are based on preset “design styles” that are ordered online. Clients simply provide the dimensions and a few details about the room or space they want to enhance.

  Rational created the initial naming and brand exploration for SALT and designed the entire online experience. In addition, our creative team designed and built a back-end database for the company that enabled them to customize customer orders online and effectively manage their ever-expanding product line.

  Visit the site.

  

• Bottle Shock

  Website, social media campaign

  

  About the project

  Bottle Shock is a Hollywood feature film produced by Zin Haze Productions. When the movie was released on DVD, Zin Haze wanted to raise awareness with a social media campaign. Rational conceptualized, designed and executed an integrated campaign with a contest which encouraged viewers to share their personal story about when they watched the movie. The concept was simple. The best “story” won a trip to Napa Valley to visit some of the sites where the movie was filmed.

  When the campaign began, word quickly spread among wine lovers. Impressions grew to over 300,000 and YouTube channel viewings rose more than 150 percent – with many shared through Twitter and Facebook postings. The entire effort is still paying off with DVD sales that have continued well past the movie’s release date.

  Visit the site.

  

• Napa Valley Film Festival

  Website, marketing support

  

  About the project

  The Napa Valley Film Festival showcases the best in new independent filmmaking and world cinema with a rich destination experience in the legendary Napa Valley. The festival is positioned to be an exciting annual event after its introduction to festival-goers in 2011.

  Rational worked with the festival’s founders to design and develop a website and supporting marketing materials that feature information for filmmakers, sponsors and volunteers.

  Visit the site.

  

• Washington Hall

  Integrated campaign, Facebook application

  

  About the project

  Historic Seattle needed to raise funds to complete the renovation of Washington Hall, a historic building in the city that will be used as a performance venue and a community center. In order to win a grant from the 2010 Partners in Preservation program from American Express, Historic Seattle had to secure online votes for this crucial initiative.

  To help spread the word to the online world, Rational created an integrated social media campaign that included an email outreach, a twitter campaign and a custom Facebook app that encouraged supporters to vote and share their photos. The campaign was a huge success. It helped Washington Hall win a $90,000 grant, the third largest in the contest!