Strategy, Design and Technology
We believe that the intersection between strategy, design and technology is critical to the success of organizations today. Rational thrives on that intersection. In fact, our team is comprised of a multi-disciplined, platform-agnostic group of individuals who collaborate throughout the lifecycle of a project to ensure that great strategy becomes great design which then become launched solutions that deliver.
Methodology
We start by defining a solid strategy and outlining clear and measurable goals and requirements. Then we develop solutions that put user priorities at the center of the experiences we create. Our passion and dedication to a user-centered design process assures that what we create is ultimately successful.
Leadership Team
The Rational team is just as passionate about understanding our clients’ business challenges as we are enthusiastic about the creative and technology solution we design and develop. Our team members have a combined professional experience that includes working with some of the best companies and agencies in the world. Our passion for client success drives everything we do. We work hard. We play hard. We laugh a lot. We help our clients succeed.
Selina Petosa
President and Chief Creative Strategist
selina@gorational.com
After working in the creative industry for more than 15 years - with groups ranging from award-winning industrial designers, to innovative digital marketers - Selina founded Rational Interaction in 2009. Excited about the intersection between the social, mobile and online worlds, she envisioned an opportunity to mesh these evolving communication platforms with integrated, multi-channel experiences. Selina has assembled a diverse, experienced team at Rational - all passionate about each interactive spacce as evidenced through their proven, successful work with brands such as Microsoft, AT&T and Sony, to name a few.
Jason Kelly
Vice President, Technology and Engineering
jason@gorational.com
Jason has been working in software for over 14 years, and is passionate about immersive online experiences. Meaning - whatever the platform, Jason's team can make it do anything you can imagine. Jason is also one of those rare developer types who actually loves working with clients. Not to say that he doesn't spend many a day with headphones on, knee-deep in code, but he can shift gears instantly to focus on business and marketing challenges.
When he's not creating the next online experience, Jason is rarely found sitting still. Whether travelling by train around India, flying a Cessna around the Northwest, or just cycling around Lake Washington, he knows how to keep moving.
Jennifer Chartraw
Vice President, Project and Program Management
jennifer@gorational.com
Jennifer has 14+ years of experience in the software development industry as a senior project and program manager. Her recent work experience is with Frog Design, Razorfish, Loudeye, and AT&T where she played an integral role as a strategic manager of people, technology and projects. In addition to her experience as a project manager, she also served as the FCC Wireless Subcommittee Co-chairwoman from 2000-2002. Jennifer’s unique background in large complex online experiences and mobile development provide a unique advantage to her program management approach.